With consumerisation at its peak, a shift to omni-channel is essential for retailers to ensure they maintain market share and avoid the risk of either merger or acquisition by a competitor. The pressure to provide an array of e-commerce services is high, and failure to meet customer’s needs will..
In the last decade, mobile technology has transformed our lives - and now we are seeing it transform the retail landscape.
With costs rising and margins falling, retailers will increasingly need AI to help them improve the customer experience, automate interactions and improve their knowledge of their customers
At Coeo’s round table event in Manchester, several speakers presented about how the retail industry is changing as the world becomes a more digital place and how Microsoft’s data platform and analytics technologies are supporting that change.