The retail industry is undergoing some radical changes right now, and one of the biggest trends to come out of it has been the rise of data in retail – or rather, how retailers are collecting, using, and selling their customers’ personal data. That’s why we’re here to talk about the most important trends in data retail that happened during Covid over the last 18 months. Learn about these trends, what they mean for your business, and how you can capitalise on them!
Where are we seeing these data trends?
Speaking with retailers, you’ll find that a pandemic-like mentality has taken hold—it’s the hottest thing in town. The question isn’t whether or not to adopt data, but how to do it well. And, unfortunately, poor data quality is one of their biggest challenges.
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