---
title: The Coeo Blog | James Boother
description: I am the Sales and Marketing Director at Coeo, a Microsoft Gold Partner providing consulting and managed services for Microsoft data platform and analytics technologies. I have extensive experience within the software industry, and before joining Coeo had 15 years’ experience working as a programmer, system architect, head of technology and consultant. I am also a Microsoft Certified Master for SQL Server and regularly present at industry and community events.
---

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# The Coeo Blog

## James Boother

![](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)

I am the Sales and Marketing Director at Coeo, a Microsoft Gold Partner providing consulting and managed services for Microsoft data platform and analytics technologies. I have extensive experience within the software industry, and before joining Coeo had 15 years’ experience working as a programmer, system architect, head of technology and consultant. I am also a Microsoft Certified Master for SQL Server and regularly present at industry and community events.

Find me on:

<http://uk.linkedin.com/in/jamesboother> <http://www.twitter.com/JimmyBoo>

### Recent Posts

## [Do I need a Data Strategy?](https://blog.coeo.com/do-i-need-a-data-strategy)

Image: © Sebastiaan ter Burg

## Time to reflect

We are now 50 days into enforced lockdown imposed by the UK Government in response to the COVID-19 threat. We have gone through the initial fear and uncertainty associated to the change. Initially I thought that this maybe a few weeks or a month, but as..

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/do-i-need-a-data-strategy)

[James Boother](https://blog.coeo.com/author/james-boother) | May 13 , 2020 

<https://blog.coeo.com/do-i-need-a-data-strategy>

## [Delivering better results while saving budget](https://blog.coeo.com/delivering-better-results-while-saving-budget)

During a regular meeting with a customer we had a discussion around their biggest pains, they were being asked by their leadership team to save money within the IT Budget. So we asked to review their IT budget lines starting with the biggest to see where there was opportunity to save.

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/delivering-better-results-while-saving-budget)

[James Boother](https://blog.coeo.com/author/james-boother) | May 05 , 2020 

<https://blog.coeo.com/delivering-better-results-while-saving-budget>

## [Coeo's COVID-19 Response](https://blog.coeo.com/coeo-covid-19-response)

As the World Health Organisation has declared COVID-19 a worldwide pandemic, and the UK Government have moved into a delay phase with their response, we’d like to take this opportunity to reassure and outline some of the measures we have put in place for our team and clients. In line with our..

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/coeo-covid-19-response)

[James Boother](https://blog.coeo.com/author/james-boother) | March 13 , 2020 

<https://blog.coeo.com/coeo-covid-19-response>

## [Embracing a Data-Driven Culture](https://blog.coeo.com/data-driven-culture)

Companies who embrace a data-driven culture experience a four-fold improvement in revenue performance and better customer satisfaction, according to a new report published by Harvard Business Review.

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/data-driven-culture)

[James Boother](https://blog.coeo.com/author/james-boother) | October 05 , 2019 

<https://blog.coeo.com/data-driven-culture>

## [How to decide when to outsource (Infographic)](https://blog.coeo.com/how-to-decide-to-outsource)

Unsure about how to choose an outsourcing partner for your business? 

Coeo’s four-step process - explained in this infographic - helps managers decide when to outsource, who to partner with and how to measure success.

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/how-to-decide-to-outsource)

[James Boother](https://blog.coeo.com/author/james-boother) | August 28 , 2019 

<https://blog.coeo.com/how-to-decide-to-outsource>

## [The DBA recruitment challenge](https://blog.coeo.com/the-dba-recruitment-challenge)

The Database Administrator (DBA) is often the organisation’s main source of technical database operational knowledge and they are difficult to obtain and retain.

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/the-dba-recruitment-challenge)

[James Boother](https://blog.coeo.com/author/james-boother) | May 22 , 2019 

<https://blog.coeo.com/the-dba-recruitment-challenge>

## [Data Platform Modernisation: Your Options](https://blog.coeo.com/data-platform-modernisation)

**Updated: November 2020**

At Coeo we are seeing increasing numbers of customers take their first steps towards modernising their data platforms by moving workloads to the public cloud. Here is our quick guide to the options available:

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/data-platform-modernisation)

[James Boother](https://blog.coeo.com/author/james-boother) | May 02 , 2019 

<https://blog.coeo.com/data-platform-modernisation>

## [Putting the customer at the centre of our success](https://blog.coeo.com/putting-the-customer-at-the-centre-of-our-success)

Our customers are at the heart of what we do at Coeo. We have been using Net Promoter Score (NPS) as a key measure to make sure we continue to exceed customer expectations for over three years – this blog outlines what NPS is and how and why we use it.

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/putting-the-customer-at-the-centre-of-our-success)

[James Boother](https://blog.coeo.com/author/james-boother) | December 03 , 2018 

<https://blog.coeo.com/putting-the-customer-at-the-centre-of-our-success>

## [SQL Server 2008 End of Life: What does the Microsoft Product Lifecycle mean to me? (Infographic)](https://blog.coeo.com/microsoft-product-lifecycle)

**Updated: February 2020**

SQL Server 2008 and SQL Server 2008 R2 have now left Extended Support and no longer receive security updates. This blog and infographic explain what this means and how unsupported products can affect your business:

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/microsoft-product-lifecycle)

[James Boother](https://blog.coeo.com/author/james-boother) | November 07 , 2018 

<https://blog.coeo.com/microsoft-product-lifecycle>

## [Azure Data Jumpstart now available in the Microsoft Azure Marketplace](https://blog.coeo.com/azure-data-jumpstart-package)

*Microsoft Azure customers worldwide now gain access to Coeo’s Azure Data Jumpstart package to take advantage of the scalability, reliability, and agility of Azure to drive application development and shape business strategies.*

[![James Boother](https://blog.coeo.com/hubfs/Profile%20photos/JamesBoCircle.jpg)](https://blog.coeo.com/azure-data-jumpstart-package)

[James Boother](https://blog.coeo.com/author/james-boother) | October 25 , 2018 

<https://blog.coeo.com/azure-data-jumpstart-package>

[Load more](https://blog.coeo.com/author/james-boother/page/2)

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