---
title: Differentiate to stand out - how the Consortium does it
description: Differentiate to stand out - how the Consortium does it
---

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# Differentiate to stand out - how the Consortium does it

# The Coeo Blog

![Lexi Turner](https://blog.coeo.com/hubfs/Profile%20photos/Lexi2Circle.jpg)

Watch Coeo's James Boother and the other Consortium leaders talk about the ways differentiation helps both our individual organisations and our customers in this new video:

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